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Lights! Camera! Action! Hill Country Studios gets greenlight

SAN MARCOS – Hill Country Group LLC has received city council approval to annex and zone what’s to be the $267 million Hill Country Studios. The project is at 6202 W. Centerpoint Rd. in the La Cima master-planned community.

Plans call for the studio to occupy 75 acres of a 209-acre property in three phases. 

Phase 1A would include seven production stages, two workshops, and a welcome center. Phase 1B would include 250,000 sf of office space. Phase 2 would include five additional stages, two workshops, and support space.

Twenty-five acres will be reserved for vendor and commercial space. Buildout could total 820,000 sf.

The studios plan to employ about 44 full-time workers and 1,200 contract workers.

The city’s incentives would start with a 90 percent property tax rebate once the studio is fully built and decrease to a 20 percent rebate by the end of the deal. The city is expected to collect $2.1 million in property taxes before the incentives become active in 2025. 

The project will come at a critical time for the film industry in Texas. The Legislature this year appropriated $200 million in incentives for TV, movies, commercials, and video games in the next two years.


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