COLLEGE STATION – An annual report that includes a calendar of Texas scenery has won a Bronze Quill Award of Excellence for the Texas Real Estate Research Center at Texas A&M University.
The Bronze Quill is the highest professional recognition given by the Houston Chapter of the International Association of Business Communicators (IABC).
“Traditional annual reports are expensive to print, rarely read by those who receive them, and soon end up in the recycling bin,” said TRERC Communications Director David Jones. “Over the years we experimented with annual reports in many formats, but the absolute winner came with the addition of a calendar featuring Texas scenery.
“Today, our annual report has a year-long shelf life and hundreds of followers who take a survey or answer a questionnaire just for a chance to receive one.”
The annual report + calendar combination, has impressed judges for more than 20 years. In that span, the report has garnered some 30 awards, including IABC’s highest worldwide recognition in 2020, the Gold Quill Award of Excellence.