SANTA BARBARA, Calif. – Texas dominated CommercialCafe’s list of the top metros for Generation Z with three cities in the top ten.
Dallas ranked fourth overall and first in Texas. It has 1.03 million Gen Zers, making up 12.18 percent of the city’s population. Big D was fourth in Gen Z population and sixth in number of colleges.
No. 5 Austin and No. 6 San Antonio have 299,000 and 356,000 Zoomers, respectively, making up 11.41 and 13.94 percent of their populations.
Gen Zers—who are currently aged 15 to 24—have an estimated purchasing power of more than $140 billion, which will only increase as they enter the job market.
Boston, New York, and Nashville, Tenn. were the top three cities.
To determine Generation Z hotspots, CommercialCafe ranked the 50 biggest U.S. metros based on total Gen Z population, percentage of Gen Zers of the metro’s total population, number of colleges, average Internet speed, unemployment rate, entertainment options, population divided by entertainment venues, regional price parity, and average person income per capita.
The Texas Real Estate Research Center has a wealth of economic information online for free.